Tunetree.com wanted to become the premiere indie music license company on the web. With years of experience on the music industry, the founders wanted a multi level website that would allow users and production companies to browse thru thousands of new music and purchase licenses in a seamless and easy way. Tune Tree, also needed to create their brand and marketing strategy to postion and launch the exciting new website.
After researching the music license industry, ST8 wanted to give tunetree.com a young, hip and exciting look that would not only translate the nature of the content but also bring the necessary brand recognition inside a very competitive industry. In conjunction ST8 tailored a unique online marketing strategy to launch the new platform leveraging SEO, Social Media, E-mail Marketing and Videos to create a viral awareness to the new site.
Tunetree.com has grown by 400% on the first year, with a increasing library of new and exclusive music, the company has establish itself as resourceful platform for production companies. The brand has received great recognition in the industry. The online marketing strategy still in place has been showing great ROI and allowed the company to built a strong following and gather valuable feedback from its target audience.