Don Dante Clothing

Taking the concept of premium to a new level, Don Dante combines original hand-drawn graphics with custom high-quality garments, creating wearable pieces of art.

Objective

Don Dante Clothing recently launched a premium apparel collection that utilizes high premium fabrics, quality construction, unique graphics, and innovative designs. The clothing is custom made in the United States and holds the highest quality standards. Accordingly, they needed an online platform that would allow them to sell their products online and also maintain the buzz and excitement around the brand.

Process

ST8 started by carefully thinking about the user experience of the consumer on the site. We wanted the shopping experience to be seamless and intuitive. Working with Don Dante’s creative director, Nano Nobrega, we made sure to translate the style and sophistication through each page of the website leveraging the great style of the artists sponsored by the brand.

Results

Don Dante’s website resulted in a very effective, image driven website. It’s a hybrid, which means it combines HTML and Flash technology together. Equally important, all of the content is dynamic and it can be easily updated at any time. It has full e-commerce capabilities, allowing users to purchase products as they are released. The website is also aligned with the brand’s marketing strategy, that levreages street artists like Dareen Brass and COPE by using Social Media and SEO.

Click here to launch the Don Dante Clothing website