How we do it
Discovery
The process starts with active listening and a lot of research. ST8 digs deep to understand your business, your marketplace, your competition and uncovers areas of opportunity to grow your business on-line.
A comprehensive market and competitive analysis will serve as a benchmark guide. A series of brainstorming sessions with your executive team will help to define goals and expectations of the specific project. Elements of the Diagnostic phase will include:
Brand Identity & Positioning Discovery
Industry Analysis
Competitive Analysis
Target Customer Analysis
Keyword Analysis
Strategy
After understanding your brand positioning, target audience, competition, short and long term goals, we provide you with a unique marketing strategy. A smart approach is in the foundation of your success. By combining tools such as Pay-per-click, Organic SEO, Social Media, E-mail Marketing, Afiliate Programs, On-line videos, PR and Advertising, we engage your customer in a targeted effective way.
Measure
The real success of any campaign does not only come from implementing the perfect marketing strategy. Perfection is not born, it is created! Today's technology and tracking software enables campaign managers to analyze and record the exact visitor reaction to every dollar invested in on-line marketing. ST8's team will closely study these statistics and make monthly adjustments to improve the ROI, response and conversion rate to the each campaign. ST8 proven track record can guarantee that the results of your campaign will continue to improve, month after month.
